SBQ Creative — Case Study
Building the SBQ Group Brand System
SBQ Group
A group identity and content system that lets three divisions share one brand while keeping distinct voices.
SBQ Creative designed the group identity around a disciplined black-and-white core with one accent per division. The system covers typography, photography direction, campaign lines and a reusable web component library.
The result is a brand that reads as one company at group level and as a specialist at division level, with templates the team can extend without redesigning.